Happy days for Happy Meals are here again.
In fact, not only is McDonald’s rebounding nicely, the news is good for competitors as well. One report predicts QSR and fast casual brands combined will super-size by 5 percent compared to last year’s numbers, ringing up a juicy $233 billion in sales in 2017. As CEOs exhale a sigh of relief and let their belts out a notch, many are turning to self-service restaurant kiosks to help sustain the growth, trying to satisfy the growing customer appetite for digital, customizable and efficient service.
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The following perspective on DSE 2017 was written by Craig Keefner, a manager at Olea Kiosks and the founder of the Kiosk Industry Group. I have been in the kiosk industry for 25 years, and over that quarter of a century I’ve attended more than my fair share of tradeshows and other events. Most of them were like KioskCom, focused on self-service. While…
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To secure a larger market share, financial industry leaders are searching for new ways to build brand identity and educate potential customers about their latest offerings. In an annual survey of 760 financial institutions, 54 percent of respondents said the most important focus for 2017 was to make the customer journey easier and more straightforward. For many bank managers, employing digital banking kiosks…
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Kiosks require a meaningful investment of capital and time. This infographic explores critical best practices that can help ensure a positive ROI. Infographic as a PDF: The DO’s & DON’Ts of Retail Kiosk Deployment
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Kiosks require a meaningful investment of capital and time. This infographic explores critical best practices that can help ensure a positive ROI. Infographic as a PDF: The Dos and Donts of Retail Kiosk Implementation
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For many decision-makers in the gaming industry, loyalty programs are the backbone of an effective marketing communications strategy. In fact, one national casino brand generates over $6 billion annually from its loyalty program alone, communicating to customers so effectively that it has been able to cut its conventional marketing budget by half. Plus, through the use of durable, American-made digital loyalty program kiosks,…
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